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AI tools for Creators & Influencers

YouTubers, TikTokers, podcasters, newsletter writers. Edit faster, caption everything, clip long videos into shorts and grow an audience you own.

26 tools23 with a free tier
Design + Firefly AIFree tier

Adobe Express

Adobe's quick-design app with Firefly generative AI built in. Templates for social, flyers and short videos.

Price: Free; Premium $9.99/mo.

Newsletter platformFree tier

beehiiv

Newsletter, website and podcast in one, with growth tools and an ad network to monetise.

Price: Free forever plan; Lite from $49/mo and Pro from $95/mo (billed yearly, at 1,000 subscribers). Price scales with list size.

Social schedulingFree tier

Buffer

Simple, no-nonsense post scheduler with an AI assistant for ideas and rewrites.

Price: Free; Essentials $5/channel/mo billed yearly; Team $10/channel/mo billed yearly. 14-day trial.

Design + AI (Magic Studio)Free tier

Canva

Menus, flyers, posts, thumbnails and videos from templates, with Magic Studio AI and one-click background removal.

Price: Free; Canva Pro $144/yr for one person (US price).

Video editor with AIFree tier

CapCut

The go-to editor for TikTok and Reels: auto captions, templates, background removal and AI effects.

Price: Free; Pro $19.99/mo (cheaper billed yearly).

AI video editing & avatarsFree tier

Captions

Mobile-first app for talking videos: auto captions, eye-contact fix, AI edits and AI avatars.

Price: Free tier (basic editing, no AI credits); Max $24.99/mo; Frontier $69.99/mo.

AI assistantFree tier

ChatGPT

The all-rounder: emails, menus, quotes, captions, spreadsheets, brainstorms. Start here if you use one AI tool.

Price: Free; Go $8/mo; Plus $20/mo; Pro from $100/mo.

AI assistantFree tier

Claude

Anthropic's assistant. Very strong at writing in a natural voice, long documents and careful reasoning.

Price: Free; Pro $20/mo ($17/mo billed yearly); Max from $100/mo.

Edit video by editing textFree tier

Descript

Edit video and podcasts like a doc: delete words from the transcript and the footage follows. Removes filler words and fixes eye contact.

Price: Free; Hobbyist $16/mo yearly ($24 monthly); Creator $24/mo yearly ($35 monthly); Business $50/mo yearly ($65 monthly).

AI voice & dubbingFree tier

ElevenLabs

Realistic AI voiceovers, voice cloning and dubbing into other languages. Narrate a video without recording.

Price: Free; Starter $6/mo; Creator $22/mo; Pro $99/mo.

AI writing assistantFree tier

Grammarly

Fixes grammar and tone everywhere you type, and rewrites or drafts with AI. Handy if English isn't your first language.

Price: Free; Pro $12/member/mo billed yearly ($30 monthly).

AI avatar videosFree tier

HeyGen

Make videos with an AI avatar (or a clone of you) speaking any script, plus video translation with lip-sync.

Price: Free; Creator $29/mo; Pro $49/mo.

Email for creators (ex-ConvertKit)Free tier

Kit

Newsletter platform built for creators, with automations, paid newsletters, digital products and a recommendations network.

Price: Free Newsletter plan up to 10,000 subscribers; Creator from $39/mo ($33/mo billed yearly) for 1,000 subscribers.

Instagram & TikTok scheduling

Later

Visual planner for Instagram, TikTok and more, with link-in-bio, best-time-to-post and AI captions.

Price: Starter $18.75/mo, Growth $37.50/mo, Scale $82.50/mo (billed yearly). 14-day free trial.

Email marketingFree tier

MailerLite

Easy newsletters, automations, landing pages and an AI writing assistant at a fair price.

Price: Free up to 250 subscribers; Comfort $10.80/mo and Power $22.50/mo (billed yearly, up to 500 subscribers). 14-day trial.

Social scheduling & analyticsFree tier

Metricool

Plan, schedule and analyse posts across Instagram, TikTok, Facebook, LinkedIn, YouTube and more, with AI copy help.

Price: Free; Starter from $20/mo yearly ($25 monthly); Advanced from $53/mo yearly ($67 monthly).

Workspace + AIFree tier

Notion

Notes, docs, wikis, content calendars and client portals in one place, with Notion AI to write, summarise and search.

Price: Free; Plus $10/member/mo yearly ($12 monthly); Business $20/member/mo yearly ($24 monthly), which includes Notion AI.

AI clipping for shortsFree tier

OpusClip

Feed it a long video. It finds the best moments and turns them into captioned vertical shorts with a virality score.

Price: Free; Starter $15/mo; Pro $29/mo ($14.50/mo billed yearly); Business custom.

AI transcription & meeting notesFree tier

Otter.ai

Live transcription and meeting summaries. Also good for recording interviews or voice memos on your phone.

Price: Basic free (300 min/mo); Pro $8.33/user/mo billed yearly; Business $19.99/user/mo billed yearly.

AI search engineFree tier

Perplexity

Ask a question, get an answer with sources linked. Great for researching suppliers, competitors and content ideas.

Price: Free; Pro $17/mo billed yearly; Max $167/mo billed yearly.

Remote podcast & video recordingFree tier

Riverside

Studio-quality remote recording with each guest recorded locally, plus AI transcripts, clips and editing.

Price: Free (limited, watermark); Pro $24/mo billed yearly ($29 monthly); Grow $34/mo yearly; Webinar $79/mo yearly.

Online store & POS

Shopify

The default way to sell online. Store, checkout, POS, and Sidekick, an AI assistant that writes product copy and builds reports for you.

Price: Basic $29/mo billed yearly ($39 monthly); Grow $79/mo yearly; Advanced $299/mo yearly. 3-day free trial, then $1/mo for 3 months on selected plans.

AI captions for shorts

Submagic

Adds animated, emoji-heavy captions, B-roll and zooms to short videos in a couple of minutes.

Price: Starter $12/mo, Pro $23/mo, Business $41/mo (per member, billed yearly).

YouTube SEO toolkitFree tier

TubeBuddy

Browser extension for YouTube: keyword scores, A/B tests on thumbnails and titles, bulk edits.

Price: Free; Pro $12/mo billed yearly ($15 monthly); Legend $26.39/mo yearly ($32.99 monthly).

Browser video editor + AIFree tier

VEED

Online video editor with auto subtitles, translations, AI avatars and screen recording. Nothing to install.

Price: Free (watermark, 720p); Creator $12/user/mo, Pro $22/user/mo, Studio $39/user/mo (billed yearly).

YouTube growth & AI ideasFree tier

vidIQ

Keyword research, AI video ideas, titles and competitor tracking for YouTube.

Price: Free (150 AI credits); Boost $19/mo ($199/yr); Max $49/mo ($468/yr).

Newsletter

One AI move a week. Tested, priced, no fluff.

A short email with one tool that saved a real owner time or money, plus price changes worth knowing about.

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